Nmap Lab Exercise Essay

2. Is Nmap able to identify the operating system running on each system? Is there any Nmap feature that can be used to guess the OS of a host? Explain your answer. Using the ports that are open and the probable services running on those ports, determine what operating systems are running on the devices. Explain your answer. Nmap was not able to classify the operating system (OS) running on all â€Å"3† hosts provided during the exercise. However, Nmap  was able to identify and determine the OS running on â€Å"Host 1† as presented in Figure 1: Host 1 (192.168.100.103). Located in Nmap there is an attribute which is used to conjecture the OS of a target host. If an individual decides to limit the OS detection to the targets, one can use one open and one closed port by using the (osscan-limit) feature command. With this scan Nmap will attempt a (TCP-SYN) connection to 1000 of the most common ports as well as an ICMP echo request to determine if a host if up. On the other hand if Nmap cannot make a perfect match for an OS it will guess something that is close, but not 100% exact (Orebaugh & Pinkard, pp. 111, 2008). This approach is more aggressive and is called (osscan-guess). The initial scan determined that â€Å"Host 1† was running (Microsoft XP SP2 or SP3) validated by the fact that port 445 is open providing Microsoft -ds services. By using the feature attribute (osscan-guess) as described above Nmap determined that â€Å"Host 3† is running (Linuz 2.6X-2.4X â€Å"96%†) as shown in â€Å"Figure 4† below. When running (osscan-limit & osscan-guess) in Nmap I was unable to determine the OS of â€Å"Host 2† due to the fact that all ports were closed. Figure 4 3. Which host appears most secure? Least secure? When running the scans in Nmap, â€Å"Host 1† appears to present the least amount of security of all three hosts in the exercise. This host had the most open ports and by running a rudimentary scan Nmap was able to disclose the operating system of the host. Host 2 was reasonably secure, due to that not even an â€Å"OS Fingerprinting† scan could disclose much about the system. This scan required the use of more advanced attributes to reveal what OS â€Å"Host 2† was running, inevitably the results were ball park answers. In this exercise â€Å"Host 3† has been determined to be the most secure, based on that not even advanced scanning features of Nmap were able to unveil what OS is running on the host. Of the three hosts delivered in the exercise, â€Å"Host 1† had nine open ports, â€Å"Host 2† had two open ports, and the most secure â€Å"Host 3† only publicized one open port. 4. Describe several uses of Nmap. Nmap (Network Mapper) is an open source tool that is used by network administrators and IT security professionals to scan enterprise networks, looking for live hosts, specific services, or specific operating systems (Orebaugh & Pinkard, p. 34, 2008). Nmap has a variety of features, and  territories the aptitude to perform basic scans, while incorporating the capability to command advanced scans containing a mass of options scanning across a huge continuum of IP address universes while logging specific file types or systems. Nmap has the ability to perform packet fragmentation, TCP scan flags customization, and IP and MAC address spoofing to name a few advanced features of many offered in this scanning tool. Nmap can also discover host, and do proper port scanning. Host discovery is a great way to create and maintain an asset database and to discover rogue devices on the network. The real power attribute of Nmap is port scanning, and its efficiency in security auditing, asset manage ment, and especially compliance. Port scanning gives the ability to locate systems with file sharing ports or unauthorized FTP servers and printers. Open ports disclose potential and probable security weaknesses, provide application and services inventory, and validate compliance with approved software guidelines (Orebaugh & Pinkard, p.99, 2008). 5. Which feature(s) of Nmap did you find the most useful and why? The most useful and most operable feature of Nmap is â€Å"OS Fingerprinting†. This feature offers the most depth of results when running a scan of a host. OS Fingerprinting yields information regarding open ports, types of services, as well as the operating system running on the host. OS Fingerprinting is both passive and active, meaning, in the passive it involves sniffing network traffic at any given connection point and matching known patterns that match pre-existing OS identities. In the active this feature requires the use of a set of specialized probes that are sent to the system in question; the responses from the active give insight to what type of OS has been installed. With the availability of these different attributes to one feature gives the IT professional a full scope and clear picture of the host that is being targeted in the scan. 6. Which feature(s) of Nmap did you find the most difficult to use and why? This was my first time using a system like this and struggled with all the features at first. Thus, after performing significant research I have come to the conclusion that using (osscan-guess) can arise significant problems and red flags and this command as described is giving a guess that near-matches aggressively. This command relays back possibilities, and the match has to be very close for Nmap to do this by default. The only positive to this command is that Nmap will tell you when an imperfect match is printed and will display is confidence level by percentage for each guess. 7. Research a command or feature that you consider important but not covered in the lab. Describe its usage and report your findings when running the command against the host in the lab. The one command of interest is the â€Å"sV† command which enables version detection, with attributes of (intensity, light, all, and trace). When performing a version scan, Nmap sends a series of probes each of which is assigned a rarity value between one and nine. The lower-numbered probes are effective against a wide variety of common services, as the higher numbered probes are rarely useful. The intensity level specifies which probes should be applied, and the default is (7). Version light is a convenience for (version-intensity 2) which makes the scanning much faster, but less likely to identify services. Command (all) in â€Å"sV† is an alias for (version-intensity 9) ensures that every single probe is attempted against each port. The last attribute to the feature is (version-trace) which causes Nmap to print out extensive debugging information about what version scanning is doing. As shown in Figure 5 below the (sV) flag tells Nmap to try to determine service version information, this command of version feature is dependent upon the OS Fingerprint scan finding an open TCP or UDP port. Therefore, after the port discovery, version detection takes over and starts its process of probing for information regarding what is open and running on the target (Orebaugh & Pinkard, p.167, 2008). Figure 5: ASSINGMENT PART B NESSUS SCANNER B. Lab Questions: Part B 1. What operating systems are running on different hosts? The operating systems running on each host are the following: Host 1: Microsoft Windows XP SP2 or SP3 Host 2: Linux Kernal Host 3: Linux 2.6X or Linux 2.4X 2. What web server (if any) is running on each computer? According to the screenshots displayed in (Figures 1-3), â€Å"Host 2† appears to running a multicast domain name service (MDNS) server on port 5353 using the UDP protocol. The third host is running a domain name service (DNS) server  on port 53 using TCP protocol and MDNS server on port 5353 using the UDP protocol. It could not be distinguished if â€Å"Host 1† is running any web servers, but ports (80-HTTP) and (443-HTTPS) are both open when running the scan. 3. What are the several services running on each computer? Below will be snap shots of each host providing the services provided by each host. Figure 6: Host 1: 192.168.100.103 Figure 7: Host 2: 192.168.100.105 Figure 8: Host 3: 192.168.100.106 4. Which host had the highest number of vulnerabilities? And which had the least number of vulnerabilities? Based off the scan run on each host, host 1 (192.168.100.103) had the highest number of vulnerabilities, while host 2 (192.168.100.105) provided the least number of vulnerabilities. Host 3 provided no high risk vulnerabilities, one medium risk with two open ports. The details for each host are provided below. Host 1: 192.168.100.103Vulnerabilities: 71 Host 2: 192.168.100.105Vulnerabilities: 49 Host 3: 192.168.100.106Vulnerabilities: 22 5. Identify one high severity vulnerability for each computer (if there is one). Describe the vulnerability and discuss control(s) to minimize risk from the vulnerability. Default password (user) for â€Å"user† account; Microsoft Windows SMB shares unprivileged access When performing the scans for all three hosts, only host (1 & 2) produced high severity vulnerabilities. The vulnerability that produced the biggest red flag in my analysis was protecting user passwords. My scans produced both in host (1 & 2) that default password (user) for â€Å"user† account was at high risk. This vulnerability can be very dangerous to an organization and the users that operate within the network, cloud databases, and encrypted files. This vulnerability can be attributed to pre-established policies on lockout threshold, lockout duration, and cache size. According to Oracle, protecting user accounts is vital and the usernames are stored in a domain server and  are hashed. This vulnerability can be fixed by setting a threshold on an account after invalid attempts to log-in to an account exceed the desired attempts. The numbers of failed user password entries are set before the account is then locked, and subsequent attempts to access the account the account remains locked until the administrator re-sets the password. The lockout duration is the number of minutes that a user’s account remains inaccessible after being locked. Subsequently, administrators should set a cache lockout size which will specify the intended cache size of unused and invalid login attempts. The standard according to Oracle is set at (5), and this is very relevant when a company is audited for IT security. This cache will help the administrator catch logs of failed and unused login attempts for proper compliance reporting. 6. Describe the various uses of Nessus.  Nessus is a vulnerability scanning tool which provides patching, configuration, and compliance auditing. It also encompasses features for mobile, malware, botnet discovery, and sensitive data identification. This is a remote security tool which scans a computer and raises an alert if it discovers any vulnerability that malicious hackers could use to gain access to a computer system that is connected to a network. This operates by running (1200) checks on a given computer, testing to see if any of these other attacks could be used to break the security of a computer and otherwise compromise it. Nessus has many advantages, unlike other scanner solutions Nessus does not make assumptions about your server configuration, yet it is also very extensible, providing scripting language for the IT administrator to write specific tests to the system once the admin becomes familiar with the tool. This tool also provides a plug-in interface. Nessus is open source, meaning it costs nothing and the IT admin is free to see and modify the source as appropriate. This software also encompasses patching assistance when it detects vulnerabilities and it is the best way to mitigate the potential vulnerability (Tenable Network Security, 2014). 7. Which feature(s) of Nessus did you find the most useful and why? The report function is very cohesive and comprehensive which is extremely beneficial to the IT administrator. The client itself will list each vulnerability found as we gauge its level of severity while making appropriate suggestions to the administrator to how the problem may be fixed. The Nessus report lists  the number of hosts tested providing a summary of the vulnerability and detailed instructions and sources to fix the inherent problem. The IT administrator is able to generate graphical reports in vast formats, and this is very beneficial if the administrator is scanning a larger number of computers and would like to get an overall view of the state of the network. 8. Which feature(s) of Nessus did you find the most difficult to use and why? Comparable to my answer given in question (11), the auditing functionality is mediocre at best. It is up to the IT professional or administrator to determine the scope of the vulnerability and may choose to use a different exploitation tool to verify if the reported vulnerabilities credulous. The tool is free, but what price are you willing to risk with using this tool. It also means little support, and understanding false positives. I am by no means an expert when using this tool and really struggled understanding the reports produced. Analyzing the results and recommending valid solutions is the biggest hurdle when using this feature. These vulnerability reports deemed confusing due to the combinations of software and configurations involved. After doing some research it has been established that when provided the report Nessus delivers false-positives because the plug-in is only testing for a software version, or the results produced are unexpected but still somehow valid. If my main responsibility is to evaluate risk, when risk level determines the attention given to the problem, the auditing report should offer this attribute in the report. I noticed that they’re reported as a note or warning and labeled in the plug-in summary as (none; low; medium; high; serious; and critical) though, regrettably these specific classifications are not clear and have been subjectively applied. 9. What are the differences between using Nessus and Nmap? Nessus and Nmap are two solutions that are used for examining the overall security of a network. However, these two scanning solutions are different at a very basic level, Nessus is a vulnerability open source scanner solution whereas Nmap is used to map networks hosts and what ports are open on those hosts. Nessus is installed on a server and runs as cloud application, and the program uses plug-ins to determine if the vulnerability is present on a specific machine. Although, Nessus scans ports similar to  Nmap, Nessus takes those open ports into reason and notifies the user if these ports have potential security threats. In Nessus, the administrator logs into the interface and sets up their own policies, scans, and output reports. These policies are set to determine what specific vulnerabilities are being scanned for (Tetzlaff, 2010). On the contrary, Nmap is a host detection software and port location tool. In Nessus, the tool uses specific vulnerabilities against the host, Nmap discovers the active IP hosts using a grouping of probes (Tetzlaff, 2010). Nmap uses open ports to gather extra intelligence such as versions of databases running on specific servers. This feature is offered once the scan has been completed for the identified hosts on the network.  The grease that this solution holds is host detection and port scanning. 10. What would you change about this lab? Any suggestion or feedback? This lab overall was very challenging for as has this whole experience in the major. I have absolutely no previous knowledge in the field or took classes in undergrad regarding IT or computer science. This is a booming industry and worked closely with the forensic agent group at Department of Treasury, yet never understood the processes and procedures it took to properly manage this content. Moving forward, I would like to see this University system move to a more interactive classroom. Meaning, the ability to offer in face interaction between student and instructor with an application platform like Skype or Google Hangout, as these applications can provide the technology to administer taped or live interaction in the event something is seriously miss-understood. The ability to teach myself the content is very rewarding yet difficult at times. Overall the lab was very influential to my growth in this major, but it would be very beneficial if some sort of video instruction was provided as well as communication means provided be enhanced between the student and instructor. 11. Research a command or feature that you consider important but not covered in the lab. Describe its usage and report your findings when running the command or feature against the host in the lab. When running the scan’s against the provided host with research provided by Nessus, the sensitive content auditing is very cumbersome. This feature was not discussed in the lab, but with researching how to use this solution, I attempted to use this feature in the exercise. It states that it performs agentless audits of Windows and UNIX-based systems to identify sensitive information (PII; Credit Cards;  SSN’s; and Top Secret data) but configuring this feature requires an administrator in-depth knowledge of this feature provided by the program. Without this vital knowledge, and potential plug-ins to enable or disable I became immediately confused as to how to appropriately administer the advanced features of this program. To me as a former investigator this feature is very important in the event that insiders or intruders are attempting to identify sensitive data. This will allow an organization the ability to prioritize security issues. The system feature will inherently allow me to monitor systems and users that are not authorized to process that specific data (Tenable Network Security, 2014). REFRENCES Northchutt, S., Shenk, J., Shackleford, D., Rosenberg, T., Siles, R., & Mancini, S. (2006). Penetration testing: Assessing your overall security before attackers do. CORE Impact: SANS Analyst Program. 1-17. Retrieved from https://www.sans.org/reading-room/analysts-program/PenetrationTesting-June06 Symantec. (2010). Nessus part 3: Analyzing Reports. Retrieved from http://www.symantec.com/connect/articles/nessus-part-3-analysing-reports Tenable Network Security. (2014). Nessus compliance checks: Auditing system configurations and content. 75, 1-37. Retrieved from https://support.tenable.com/support-center/nessus_compliance_checks.pdf Tetzlaff, R. (2010). Nessus vs. nmap: Comparing two security tools. Retrieved from http://www.brighthub.com/computing/smb-security/articles/67789.aspx#imgn_1 Oracle. (2014). Managing weblogic security: Protecting user accounts. BAE Systems. Retrieved from http://docs.oracle.com/cd/E13222_01/wls/docs81/secmanage/passwords.html Orebaugh, A., & Pinkard, B. (2008). Nmap in the enterprise: Your guide to network scanning. Syngress Publishing Inc. Burlington, MA: Elsevier Inc.

Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like: Salmon roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local taste preferences such as, Sanshoku Hana Salmon Caterpillar Roll Wasabillar Roll The traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented perfectly by the combination of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro sashimi According to survey, most of the female prefer sushi salad that the reason Sushi Zanmai products include various types of Salad to let customers choose too. As you can see the three popular salad dishes are Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese language is pronounces maki. It usually comprises of seafood which may or may not be raw, vinegared rice and paper-thin seaweed. For example, Salmon Maki Soft Shell Crab Maki Natto Maki Follow that, they do have Temaki. The â€Å"te† in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It not only refers to a hand roll that is made entirely with the hand, without the traditional bamboo mat. The cone-shaped Temaki sushi is ofeten prepared as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are also usually customers will order it. They have provide three types of noodles one is soba which is made from wheat flour, Udon made from wheat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba Donburi a dishes consist of a deep bowl of rice topped off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, Curry Rice Unadon Ebidon In beverages, they served many types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum Wine and others. Green Tea (unlimited refill) Ichigo Smoothies Choya Extreme A dessert to end the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the product and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, packaging that deliver the core benefit to customers. They are selling high quality level product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and etc. Besides, Sushi Zanmai are selling the shopping product goods which is one of the important consumer goods in market. There have few reason because of Sushi Zanmai’s product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Normally, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing distribution outlets to sell their products. However, customers are willing to spend more time locating their products since they are relatively more expensive than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their social group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has successfully follows the price skimming strategy when setting the price of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Different groups of customers are willing to pay different prices for the same product. Sushi Zanmai can sell â€Å"The Extreme† to the customers who will pay the higher price to be the first to buy and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also using price line and price bundle as the pricing strategies. Product Line Pricing They have selling same product of food but different categories. Every guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classify as well. Certainly, different materiel of food sure is different price charging. For example: Sushi Name Ingredients Price Inari Sakura Shiitake & fish floss RM3. 80 Kaki Fry Roll Friend oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with curry sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price Tsukimi Udon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with vegetables RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle Pricing Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but just have in certain and limited lime for it, like: Chicken Keraage Don and ice lemon tea for only RM7. 90 As manager will be considered in a few points when setting the bundle pricing strategy: Customer demands, sort out which is the product of the guests prefer or like it. Customers always pursue cheaper price, Target profit; make sure will reach the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those people visit regularly. Below as those outlets of Sushi Zanmai in Malaysia : †¢SUSHI ZANMAI, SUNWAY PIRAMID †¢SUSHI ZANMAI, LOW YAT PLAZA †¢SUSHI ZANMAI, 1 UTAMA †¢SUSHI ZANMAI, THE GARDENS MALL †¢SUSHI ZANMAI, FAHRENHEIT 88 †¢SUSHI ZANMAI, 1 M ONT’KIARA †¢SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmai’s distribution channel is a direct channel as they are selling their product directly to the customers. Their distribution channel is considered as a direct channel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly. The shopkeepers who are preparing meal in front of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are Advertising and Sales Promotion. For advertising promotion purpose, they have created a web page over the internet that those people could get the information which about them with visiting their web page. Other than that, for the reasons of nowadays most of the people are having an account on facebook, so that they have created a facebook web page to be distributed among the facebook page. The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create strong customer relationships by promoting personally and friendly service. Their popular promotional methods are: Have 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above. The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the steps that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4p’strategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product development and come up with new products from time to time as it is important to maintain the preference of the customers with the new developed products. For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders such as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nestled on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit. Promotion Sushi Zanmai can also be improved by creating more value sets that prompts the customers to try out the new products made for specific period as a special promotion during particular season such as Valentine’ Day and Merry Christmas or holiday season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations around the world use it to build their brands, bring customers, add credibility, and grow their businesses. Delivery Services Add delivery services. It can help a company gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4p’strategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should improve its product quality and take considered action in order to improve the sales as expected.

The Twilight Saga 5: Midnight Sun 22. The Hunt

We were weaving in and out of traffic as James followed us. We were driving north towards Vancouver. Each second that I spent away from Bella I could feel my body's fresh tear ache. Half of me was with her, without her I could never be whole. We drove until we were only thirty miles away from Vancouver before I heard a distant ringing. It was just a faint echoing sound. It's about time, she better have good news for me about the human. About the human? It was definitely James' thoughts I heard as he continued to stay out of our vision, keen to not be spotted. â€Å"Carlisle, slow down,† I ordered while looking wildly around. Carlisle released his foot from the gas and the Jeep slowly drifted down to sixty as he looked sideways at me. â€Å"What is it?† Carlisle asked, anxious. â€Å"James has just received a phone call,† I explained. â€Å"Where did they take her?† James was wildly enthusiastic at the prospect of finding her when I was nowhere near her. I was too far away from him to hear the other end of the conversation so I settled with listening through James' mind. â€Å"I don't know. They mixed the smell up and she was not in the truck. It was two female vampires and they drove west until we were several miles away from Forks. She must still be there. They tricked us,† I heard Victoria say. Idiotic woman! James roared in his head. â€Å"Find her!† he commanded and hung up the phone. James ran the opposite direction of the road, flying feverously away from the Jeep until I couldn't hear his thoughts anymore. â€Å"Stop!† I yelled. Carlisle slammed on the brakes as the Jeep slid to a halt on the side of the highway. â€Å"What is it?† Emmett and Carlisle asked at the same time. â€Å"He knows that Bella isn't in the truck. He has a cell phone. He's sent Victoria back to Forks because he believes she is still there.† I didn't expect the nomad to have something as technologically advanced as a cell phone considering how they live. But I remembered something that Laurent had said, â€Å"He's every bit as comfortable in the human world as you seem to be, and he won't come at you head on†¦Ã¢â‚¬  Emmett and Carlisle both understood instantly that Victoria had realized Bella was not in the truck. â€Å"I'll call Esme,† Carlisle said while picking up his cell phone and dialing her number quickly. I heard Esme's voice on the other line. â€Å"Carlisle,† she began but he cut her off to explain what happened. â€Å"She knows that Bella isn't with you and suspects that she is still in Forks. Go back and watch Charlie, make sure he's safe. Send Rosalie to find Victoria and follow her. We need to make sure that she isn't able to track Bella. We'll chase after James,† Carlisle's lips were blurred at the fast motion of his speech. â€Å"I'll tell her. Carlisle, I love you, be careful,† Esme said affectionately. â€Å"I love you, too and I will.† Carlisle hung up the phone. Let me go after him, please Edward. Emmett was begging in his mind. I turned around to face him. â€Å"We'll both go.† I turned to Carlisle. â€Å"Continue north until you reach the airport. Keep an eye out for him there ?C if we lose track of him I want to make sure we know where he is headed. We will keep you up to date.† He nodded. Emmett and I dashed from the Jeep and headed towards the forest where I last heard James' thoughts. When we caught up with his scent I could hear his faint hasty footsteps but he was too far away for me to hear his mind. The sun was peeking through the canopy of trees as the night sky began to slowly lighten the forest floor, bathing it in a pleasant golden glow. Can you hear his thoughts? What are his plans? Emmett asked. â€Å"No. He is too far away from us.† I spoke quickly. Go ahead of me and see what you can find out. Hey ?C don't get too close without me, Emmett chuckled. I want a piece of him too. I rolled my eyes and darted faster than ever towards the one creature who threatened Bella's life more than I already had. I had trouble catching up to him but I was able to finally hear one thought. She's still in Forks. I slowed some to let Emmett catch up with me. â€Å"I think he's going to head back to Forks†¦but I don't understand – he isn't running that direction. He keeps running north and not in a straight path. I think he's trying to get us off his trail.† I explained to Emmett. Maybe we could split up and try to trap him, he suggested. â€Å"That might be what he wants. Let's just keep together for now.† You're just afraid I'll catch up to him before you and will miss the opportunity to kill him, Emmett was plainly trying not to laugh. I sighed loudly at his thoughts, though he was partially correct ?C I did want to personally rip him to shreds. I could see the dim city lights of Vancouver begin to get closer to us. As the sun rose the windows on the large buildings began to shimmer and reflect onto the large city. I hadn't heard any thoughts or any noise from James for several miles. I only continued to follow his scent. When we reached the forest edge we stood in the shadows looking out at the partially sunny grounds. Emmett's eyes glowed a honey color in the dazzling sunlight. It's too sunny. Emmett looked up like he was willing the clouds to form. As soon as he thought the words a long cloud loomed into view, moving closer to the sun until a shadow hung over us and the city below turned grey and dark. â€Å"Let's go,† I commanded with a bite of impatience in my voice. We continued to follow his scent as we made our way across town until it ended abruptly at a car rental store. â€Å"Crap,† we both said together. I grabbed my cell phone out of my pocket and dialed Carlisle's number. â€Å"Edward,† he answered. â€Å"Carlisle, James has rented a car and I need to get something out of my bag to try and find out where he went. We are at sixteen ninety-six west, first Avenue. Hurry!† I said quickly. â€Å"I'm on my way,† he hung up the phone. In a few short minutes Carlisle was speeding around the corner and came to a shuddering halt in front of us. I opened the back door and pulled my bag out, opening it to reveal my many ID's. Inside I had a Royal Canadian Mounted Police badge that our family previously used to protect ourselves. I snatched it up and swept over the threshold of the car rental store. The girl behind the desk was startled at my appearance. â€Å"Can I help you?† she stuttered while scrutinizing my face. I flashed my badge. â€Å"Yes. I'm with the RCMP. Ma'am, there was a man in here today that is ye tall,† I put my hand to James' height, â€Å"and has long light brown hair. He would have rented a car from you today. I need to know the make and model and where he was headed. He is a murderer and we have only recently caught on to his trail.† A murderer! â€Å"Yes, sure†¦there was only one man in here this morning to rent a car. Let me print out the information.† She began typing on the keyboard and clicking her mouse. I could have been killed, she thought frantically as she searched for the information I requested. Her mind began to panic as she read the information on the screen. She looked away before I was able to read it. She turned her face to mine, her eyes wide with terror. â€Å"Um†¦Ã¢â‚¬  she hesitated nervously. â€Å"The car has already been returned to another branch.† â€Å"Where?† I asked with an inarticulate yell of rage. â€Å"The airport,† she said in a high pitched whisper. Panic erupted through my stomach as I realized I had no idea where he was going. My only conclusion is that he was going back to Forks, but I wasn't positive. I clenched my fists and ran out towards the Jeep and without saying a word Carlisle he was speeding quickly south towards Washington. â€Å"We need to know if he shows up in Forks,† I said hastily. Carlisle was dialing Esme's number before I was able to speak anymore. I heard Esme answer the phone. â€Å"Hello.† â€Å"Esme, what has Victoria been doing?† Carlisle asked politely yet hurriedly. â€Å"Rosalie followed her to Charlie's house. Don't worry, he wasn't home. I am not sure what she was looking for there†¦maybe to find a lead on where Bella might be. Rosalie said that she has been following Bella's scent all through town and even stopped by the school before anyone was there.† Esme spoke quickly. â€Å"James' got away from us. We think that he got on a plane to go back to Forks. Please be careful. We'll be there shortly.† Carlisle said gravely. I heard Esme gasp over the phone. â€Å"Victoria also went to the airport,† she whispered. Carlisle pressed the accelerator down harder and the Jeep groaned as we were hitting one forty. â€Å"Be careful. We're on our way back.† Panic was present in Carlisle's thoughts. Please let us get back there before he does, he thought. They said their goodbyes. As soon as Carlisle hung up the phone he was instantly dialing another number ?C Alice. â€Å"Carlisle,† Alice trilled. â€Å"Are you in Phoenix and is Bella safe?† asked Carlisle. â€Å"Yes,† replied Alice. â€Å"We lost track of James. We believe he is headed towards Forks. Victoria has been searching for leads and clues hoping to find a way to Bella.† Carlisle spoke calmly. â€Å"I just saw him in a room. It's long, and there are mirrors everywhere. The floor is wooden. There is a gold stripe across the mirrors. It's still very cloudy ?C he hasn't made a decision yet. He'll be in this room today or maybe tomorrow. I've also seen him watching something from a VCR in another place but it is too dark to see. He brings the video he watched back to the room with the mirrors but he doesn't watch it like he does in the dark room. The room with the mirrors is the room where he waits. Whatever made him get on that plane†¦it was leading him to those rooms,† Alice explained to Carlisle. â€Å"Let me speak to Bella,† I held my hand out for the phone. â€Å"Is Bella awake? Edward would like to speak to her,† Carlisle asked. â€Å"Yes,† Alice said while Carlisle handed the phone to me. â€Å"Hello?† My heart rejoiced at hearing her voice. â€Å"Bella,† I said devotedly. â€Å"Oh, Edward! I was so worried,† she squeaked. Why was she worried about me? She should be worried about herself. â€Å"Bella,† I sighed in frustration. â€Å"I told you not to worry about anything but yourself.† â€Å"Where are you?† She demanded. â€Å"We're outside of Vancouver. Bella, I'm sorry ?C we lost him. He seems suspicious of us ?C he's careful to stay just far enough away that I can't hear what he's thinking. But he's gone now ?C it looks like he got on a plane. We think he's heading back to Forks to start over.† I felt like a fool for falling for his car rental trick. â€Å"I know. Alice saw that he got away.† â€Å"You don't have to worry, though. He won't find anything to lead him to you. You just have to stay there and wait till we find him again,† my voice hinted at my disapproval for her doing anything else. â€Å"I'll be fine. Is Esme with Charlie?† she asked, concerned. She was always so selfless, worried about everyone else but herself. I tried to calm her frenzied nerves. â€Å"Yes ?C the female has been in town. She went to the house, but while Charlie was at work. She hasn't gone near him so don't be afraid. He's safe with Esme and Rosalie watching.† â€Å"What is she doing?† she whispered. â€Å"Probably trying to pick up the trail. She's been all through the town during the night. Rosalie traced her through the airport, all the roads around town, the school†¦she's digging, Bella, but there's nothing to find.† I hope, I added internally. â€Å"And you're sure Charlie's safe?† I suppressed a sigh to her ever selflessness. â€Å"Yes, Esme won't let him out of her sight. And we'll be there soon. If the tracker gets anywhere near Forks, we'll have him.† And I pictured tearing him to shreds and burning him, hoping that this beating would come sooner than later so I could have Bella in my arms again. â€Å"I miss you,† she barely whispered. My heart ached every second we were apart from each other. My body still felt torn in two. â€Å"I know, Bella. Believe me, I know. It's like you've taken half my self away with you.† â€Å"Come and get it, then,† she coaxed me. It was very tempting, but I had to take care of James first. â€Å"Soon, as soon as I possibly can. I will make you safe first.† I said fiercely. â€Å"I love you,† she croaked. I had continually put her life in danger since the moment I met her and she still loved me. Despite the situation we were currently in my heart leapt at her words. â€Å"Could you believe that, despite everything I've put you through, I love you, too?† â€Å"Yes, I can, actually,† she said matter-of-factly. â€Å"I'll come for you soon,† I promised. â€Å"I'll be waiting.† I hung the phone up. The day slipped away and extinguished its self as we drove quickly through the dark and winding road towards Forks. My mind was constantly thinking of the many ways I would torture and kill James. Emmett's line of thought was not far from my own, but he really just wanted a fight. He did want to protect Bella, but he was getting enjoyment out of this and I was not. When we finally arrived back in Washington we were greeted by Rosalie, who was still screaming nasty retorts in her mind at me. â€Å"I've followed Victoria everywhere but she hasn't returned to the airport and James has still not shown up. I've waited at the airport since Esme called me.† Rosalie spoke to Carlisle only. â€Å"Where is Victoria now?† asked Carlisle. â€Å"She has disappeared. I have no idea where she went. The rain has washed any lingering scent and between Esme and me we couldn't keep an eye on her, Charlie and the airport,† Rosalie explained. Carlisle placed a hand on her shoulder. â€Å"It's okay, you did an excellent job.† We continued to search throughout the day for Victoria and James but neither of them were around. We couldn't find any traces of their scent anymore. Rosalie kept guard at the airport. As each hour passed with no luck of finding either of them I felt a weight in my chest drop sickeningly down into my stomach. I felt like there was something wrong, like I was missing something crucial. Night came and we still had absolutely no luck in finding the two. It was about two in the morning when all of a sudden I felt my phone vibrate. I pulled it out of my pocket to read Alice's name on the caller ID. I felt my heart sink. When I opened it to answer Alice spoke so swiftly I didn't even have the chance to speak. â€Å"Edward, James is in Phoenix. I saw it in a vision; you need to get here now! He has been to her mother's house and at her old ballet studio.† Alice was uneasy. Carlisle and Emmett were with me and they both nodded their heads to me. We'll go with you, they both thought together, Emmett more eager than Carlisle. â€Å"We'll take the first flight out of Seattle. It leaves at five thirty, and then Carlisle, Emmett and myself are going to take Bella somewhere and hide her. We'll meet you at the airport,† I rushed through my words while running towards the Jeep to get our bags and then towards Seattle with Emmett and Carlisle behind me. I hung up the phone and in a short time we were outside of Seattle. The lights from the town became brighter the closer we raced towards the airport. Are you okay? Carlisle thought as we were running. â€Å"Not really,† I whispered. Don't worry, son. We'll get there and take her away some place safe. Carlisle reassured me. We arrived outside the airport and queued in line. Each second passed slowly as people weighed their bags and showed their ID's. Carlisle finally reached the desk. â€Å"Hello, we need three tickets to Phoenix, please,† he said politely to the man behind the counter. â€Å"We only have first class left,† the man informed us. â€Å"That's fine. Three first class tickets then,† Carlisle smiled to the man behind the counter and his heart raced along with his mind. There is something weird about these guys, especially the big one†¦creepy, he thought. He handed the tickets over the counter once we showed proper ID. We flew through the airport until we arrived at the gate. The waiting game we played tore at my nerves. Each second that Bella was in danger made my insides feel like they were being put through a grinder. Each thought of her being hurt ripped through my heart leaving big gaping holes. When we entered the plane we sat quickly in the front. As the passengers waited in a long line for others to put their luggage away, I was having to concentrate every particle of my mind not to snap their necks, take over the plane and fly it to Phoenix myself. I could feel the pulses of those closest to me and a woman flinched away when she accidently touched my cold skin. Carlisle had placed his hand on my shoulder, guessing what I was planning in my mind. Take it easy, Edward. I'm sure she will be fine. We'll get there and take her away, Carlisle tried to calm my nerves again. When the plane finally speed down the tarmac I laid my head back trying to think of anything else besides the danger I had brought upon Bella. The plane ascended quickly into the early morning sky. I started imagining the many places we could go. Isle Esme, perhaps? Or maybe Europe. I contemplated. I began thinking about us being alone together. Bella was in immediate danger but all I could think about is how wonderful it would be to hold her every day and every night and never have to worry about bringing her back. I would let her warm me every chance she got. My fantasies spun wildly out of control, but it was the only way I could keep my mind from racing the other way, towards Bella's possible death. Carlisle was reading a book about modern medicine while Emmett put ear phones in to watch a movie. I looked to see what the movie was because Emmett was contemplating all the moves he would have been making in each fight sequence. Fight Club, of course, I suppressed laughter at his many thoughts. I dove deeper into Emmett's mind, watching him mentally kick Brad Pitt's ass. It was quite entertaining. When the movie ended I started searching through Carlisle's mind to see if he had found anything interesting to read. He was reading about a new technology to remove different kinds of brain cancer that are almost impossible to get to without damaging the patient. â€Å"We are about to land in Phoenix Arizona where the time is nine twenty-seven. Looks like we are going to be arriving on a beautiful sunny day, where the temperature is eighty eight degrees,† the stewardess announced over the intercom. The plane began descending towards Phoenix. All I could think about was running across the airport and embracing Bella. The thought of her blushing face as I brought her lips to mine in greeting sent me above the edge, I was holding myself to the seat trying not to leapt up and break through the plane. Uh, Edward†¦you're about to break the seat's arm rests. Emmett smirked in my direction. I looked down and realized that I had left large hand imprints on the seats. I folded my arms across my chest. I felt a jolt as the plane landed onto the concrete air strip. I started to feel a sign of relief when I heard Alice's thoughts. Looks like his plane just landed. I hope Jasper brings Bella back from getting breakfast soon. Jasper is alone with Bella? I was instantly nervous. Why would she let him take her somewhere with no supervision? The plane moved slowly down the tarmac until we reached our gate. The slowness of the air crew had me day dreaming of just bursting through the side of the airplane to get to her. The door was finally opened and they let first class off the plane. We were the first ones to the exit but then we had to deal with the crowd outside the airplane. I began edging through the crowd at the slowest human pace I could imagine. Each second of knowing how close I was but still not there sent anger surging through my veins at the slow human sloths. As we moved closer to the baggage claim I began staring over the heads of the crowd, looking for any sign of Bella. Out of nowhere Alice was standing stock still in front of me with a piece of paper in her hand. Her eyes were wide with horror. â€Å"What is that?† I gasped. She was hiding something from me as she began thinking of different fashion designers from around the world. â€Å"It's from Bella,† Alice cried. â€Å"Where is she?† I began looking around the crowd, hoping beyond hope that she was not in some sort of danger. Alice's hand held out the piece of parchment. I snatched it out of her hand and quickly read over it. Edward, I love you. I am so sorry. He has my mom and I have to try. I know it may not work. I am so very, very sorry. Don't be angry with Alice and Jasper. If I get away from them it will be a miracle. Tell them thank you for me. Alice especially, please. And please, please don't come after him. That's what he wants, I think. I can't bear it if anyone has to be hurt because of me, especially you. Please, this is the only thing I can ask you now. For me. I love you. Forgive me. Bella. â€Å"Wasn't she in the airport with you?† I shouted. Alice cringed from my words but her face showed great sadness. â€Å"Yes,† she whispered. â€Å"Where's Jasper?† my eyes narrowed and I began to see through a red tint. Suddenly Alice showed me two terrifying visions she had since I left Seattle. I dove into her mind as the future continually shifted. The first was a vision of Bella lying on the ground in the ballet studio, I assumed, beaten and dead with James standing over her ?C blood dripping from the corners of his mouth. I felt like I could barely stand. My life was ?C over, gone. She showed me the second vision. Bella telling Jasper she has to go to the bathroom and her running straight through to another exit, fleeing the airport ?C alone. Unconsciously I was running towards the bathroom in Alice's vision. Jasper appeared in my vision and I heard his thoughts. She sure is taking a long time to go to the bathroom. I guess I'm not sure how long it takes for someone to go to the bathroom. I rushed past him and into the ladies bathroom. Loud screams erupted as I started opening stall after stall looking for Bella. I could barely smell her presence in the bathroom. The rest of my family flew in behind me. I rounded on Jasper. â€Å"Why didn't you watch after her?† I cried out. My stomach started plummeting horribly as each second passed. â€Å"She asked to go to the bathroom. I didn't know she would†¦run away,† Jasper looked shocked and ashamed. I didn't have any time to waste; I had to find Bella before she walked into James' lethal hands. I took in a deep breath trying to locate her scent. When I found it I flew out of the bathroom using the other exit and ran towards an elevator. I pressed the button several times impatiently. The elevator was too slow so I rushed down the stairs, opening the door to each floor to take a whiff of the air, looking for Bella. I finally opened the door to the most delicious fragrance, like she was standing in front of me. It must not have been long ago that she was there. I continued to take in deep breaths of the glorious fragrance until I was running outside where her scent no longer lingered at the end of the side walk. I looked up and the warm sun was shining brightly in the sky. I looked down at the edge of the shadow I stood on – where Bella last stood. I fell to my knees as I realized I couldn't follow. Pain began searing through my veins as I realized I was too late to save he r. A scream of agony almost escaped my lips as my body ripped into two. There was no way to find her and I realized that my other half, Bella, would forever be gone.

The effects of overfishing Essay Example | Topics and Well Written Essays - 500 words

The effects of overfishing - Essay Example The earth has various different natural resources, which are utilized by persons living in different geographical region. The number of people consuming fish is high as consumers are spread all over the world. As a means of getting resources for carrying on with their daily lives, many people residing around various water bodies indulge in fishing. In a bid to increase their income, fishermen usually strive to fish more; more fish implies more returns on investment. This practice is also practiced by commercial industries in a bid to maximize the profits realized. This leads to overfishing, which have adverse effects on the marine life, as some species of fish may become extinct (Ebbbin, Hoel & Sydes, 2005). The world’s population has been on the increase, which has necessitated the increase of the amount of food, and other resources required in order to support human life. Due to the increase in population, which translates to higher demand, there has been the need to increase the supply of fish. Therefore, the increased fish demand is satisfied through natural fishing or fish farming (Hilborn, 2012). In the case of fish farming, overfishing is not common with the farmers using certified nets while fishing; thus, ensuring that the fingerings are left in the ponds or dams. On the other hand, overfishing is rampant in wildlife fishing, where personal displine in adhering to the guidelines set to avoid overfishing is low. Wildlife overfishing has led to decline in the number of fish in the wildlife; thus having a negative effect on the diversity and richness of our environment. Overfishing has economic consequences to various stakeholders in the fishing and aquaculture industry. When overfishing is carried out, authorities in charge usually impose ban to fishing for certain periods to ensure that the fish breeds to the normal population. These bans make fishermen jobless; thus, affecting their living standards and of those who depend on them.

IT Outsourcing Assignment Example | Topics and Well Written Essays - 500 words

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Evolution of Transformational Leadership Assignment

Evolution of Transformational Leadership - Assignment Example Transformational leadership is perhaps the modern category of leadership which not only conceives from the point of view of leaders but it also attempts to renovate the followers or subordinates into leaders. " facilitates a redefinition of people's mission and vision, a renewal of their commitment and the restructuring of their systems for goal accomplishment. It is a relationship of mutual stimulation and elevation that converts followers into leaders and may convert leaders into moral agents. Hence, Transformational leadership must be grounded in moral foundations." (Leithwood, as cited in Cashin et al., 2000, p.1). 1. Genuine Transformational leadership builds indisputable trust between leaders and followers. They believe that without constant commitment, enforcement, and modeling of leadership, standards of business ethics cannot be attained in organizations. 3. They increase the awareness of what is right, important, and beautiful when they help to elevate followers' needs for achievement and self-actualization, when they foster in followers higher moral maturity, and when they move followers to go beyond their self-interests for the good of their group, organization, or society. The truly transformational leader is who seeks the greatest quality for the greatest number and thus sets an example to followers about the value of valid and accurate communication in followers. 4. In organizations where Transformational leadership has a broad influence, at times both leadership and follower-ship are equal but they perform different activities at different times. Individuals who assume leadership roles have sound visioning, interpersonal and organizational skills, and the desire and willingness to lead. Effective followers are distinguished by their capacity for self-management, strong commitment, and courage (Kelley, 1995).

Human Geography Analysis Essay Example | Topics and Well Written Essays - 2750 words

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HRM Assignment Guide Each individual student will be required to Essay

HRM Assignment Guide Each individual student will be required to prepare a written assignment on the following two questions - Essay Example In addition to this, the study will discuss the similarity and differences of these principles. A multinational or a domestic organization when develops human resource strategies and policies according to the host country’s work or religious culture, then it can be defined as domestic practices and policies. On the other hand, an organization develops human resources policies or strategies in several global operating market places according to the cultural or religious background of people or employees, it can be considered as multinational human resource policies and practices. Discussion Global business environment has become highly competitive as several leading organizations are operating within a similar industry. In addition to this, these organizations are continuously developing unique business strategies in order to maintain its significant competitive edge in global market place. Human resource department is considered as one of the important department of an organiz ation. Several leading national and multinational organizations have given significant importance to their human resource department in order to ensure effective business performance. ... National or multinational organizations generally try to develop human resource policies to improve the workplace environment and motivate the employees to perform well (Cooke, 2003, p.72). Each and every organization develops human resource policy in host or international country to foster recruitment and workplace performance management process. A multinational organization follows same step or process in all the operating countries regarding the recruitment activities. Job posting, advertising and interview procedures follow same structure in all the countries. Differences in human resource policy in domestic and international countries take place regarding organizational culture of an organization, workplace diversity programmes in an organization, leadership styles in the organizations and use of motivation tolls in the organization (Colling and Terry, 2010, p.98). It is true that an organization has to develop these strategies differently in several global markets due to differ ence in cultural background and behaviour of people. In addition to this, multinational organizations generally develop different types of policies due to various political aspects in different countries, such as wage distribution regulation, labour policy and employment policy. Differences It is important for a multinational organization to implement cultural or social research and survey activity before entering into the international market. It is very much essential to considered different external environmental factors as it helps the human resource department to develop policy. It already has been discussed that there are significant similarities in domestic and international

Standardising HR practice in IT company Essay Example | Topics and Well Written Essays - 2500 words

Standardising HR practice in IT company - Essay Example However, the situation might be a little bit complicated when it comes to handling manpower in the multinational company, which has operations in all over the world with different cultures and values. Globalisation is a very important concept. Knowing it fully will pave way to understanding how entirely a multinational level company should operate. Clive (2001) defined multinational companies as those with strategies and ability to organise allowing them to become sensitive and responsive to variation in national environments worldwide. From this definition, it is clear that the complexity in handling multinational company is taken into consideration. Paralleling the culture and technological innovations of recent time has been the most important development of a global business.For instance, the fact that there are differences of culture and other environmental factors from one country to another is a very important issue that the human resource department should take into consideration as far as the operation of company is concerned on a global basis. In the early 1990s, the IT Company as a large multinational organisation with relatively powerful independence was structured around geographical areas. This lead to different Human Resource (HR) policies that existed between countries where IT Company existed and this resulted further to different HR practices in areas such as training, pay and flexitime. In the early 1990s due to emerging global and local competition, IT Company experienced economic trouble. With this, the organisation tried to change its business and organisational structure. The decision-making authority of local managers was reduced and responsibility transferred to Paris and to the US as regional headquarters where regional managers have the total control on decision making process. In addition to this, business units were instituted which the purpose

My views on the future Essay Example for Free

My views on the future Essay This paper presents a concise overview of my views on the future. My personal vision will be based on current socio-economic trends being exhibited within my surroundings, lifestyle trends, individuality and community. Lastly, the vision being presented in the succeeding text will be explained as to why it is necessary for this vision to be actualized. This paper is focused on my vision for my country of origin. It is my firm belief that my countrymen would not give up on their country and my countrymen have the capacity and will build an empowered country. This can be achieved by a continued commitment of everyone’s collective genius, passion and strength in accordance to being able to put to order the dignity and actualize the potential of the poor and powerless for excellence (â€Å"Thinking About the Future†). This is based on the fact that everyone’s spirit as a nation is rising and is becoming strong again. It has been discovered by every man woman and child that is part of this my country has the capacity to liberate himself/herself from the shackles of the past, the label that has hounded them for generations, and the mark of a third world country stamped all over the nation. They have the capacity to become law abiding, truly hardworking, honest and excellent in everything that they commit themselves to do. My country can have a sustainable environment and can constitute a firm foundation for the future of this nation. We can further our capacity to provide dignity to most of our countrymen in the future. It is my personal vision that our country can provide equal opportunity to all of our countrymen, thus providing them with the capacity to empower themselves and give them more choices in life. It is a proven fact that the writer’s countrymen are not known for their laziness. T has been identified that when compared to other ethnic group in other countries. Their determination in order to achieve financial stability in other countries can be seen in their ability to do seemingly impossible tasks such as taking two and even three jobs at a given period. My countrymen are tough tested, they are hardworking when they are highly motivated, they resilient when they are tested (â€Å"Key Social and Political Trends†). We have to believe that our country is destined for greatness and that they deserve more than what is currently being accorded to them. We must believe that we were designed for excellence. All around the world, doctors from my country heal the sick. The seamen originating from my country continually dominate the seas in whatever mode of marine transport – either for commerce or for pleasure. Even in the thriving economies carry the mark of my countrymen bearing the managerial expertise for the international corporations (â€Å"Thinking About the Future†). On the other hand, although we are top of the line, creme de la creme and can be considered as the best of the best in other parts of the world however it is exactly the opposite in the my homeland. But even as Globalization has created venues where the most promising of my countrymen are given the opportunity to grow, large majorities are still left behind (â€Å"Ideas about Manipulating Nature†). If the country can ever be rescued from this perpetual poverty and plight, it is important for everyone to stop this inanity and hypocrisy. This country should step up and stop cracking jokes about the perpetual shame and misery our countrymen have continually experienced and endured. Instead of what was previously mentioned, our countrymen should be able to celebrate with our hard work and integrity the coming return of our country’s dignity and our country’s honor and pride as a gifted people, blessed by God with this blessed and bountiful country. This country and its countrymen should be able to honor each and every honorable and nationalist deed, every heartfelt and unselfish sacrifice, and every uncompromising kindness that this country’s populace has given to our brethren that are disadvantaged and are in need of support and companionship (â€Å"Thinking About the Future†). It is important then to finish once and for all this on going lamentation. The country and its people have undergone so much suffering for as long as all of our countrymen can remember. For more than a four centuries this country has been clenching its teeth for change, always blaming each other, bringing each other down in order to progress their selfish vendettas and more than that continued to point God as the main reason for all the country’s problems and tribulations (â€Å"Key Social and Political Trends†). Now is the time for this country’s people to focus on collaborative work, unity and collective effort into bringing this nation back on its feet. It is true that there is a capacity for this nation to rise up once again if there is a continued option for this nation’s people to nurture this emerging spirit or renewed faith and resilience. In order to do so, this country can show love by being able to express their love for the almighty by being able to provide the necessary support for our countrymen. This kind of paradigm shift is mainly about being able to provide the necessary love and justice to provide in a country that a strong majority of this country’s population have no proper shelter and millions more are living in artificial homes – shanties where they face hunger and are exposed to disease on a daily basis. Corruption is rife within the government and even with corporations, the environment has yet to reach a point of sustainability that can ensure a brighter and sustainable environment for our future(â€Å"Key Social and Political Trends†). This country would be able to break from its bondage of this current paradigm if we have a collective Unitarian line of thought, if we see our children as heir to their own riches but in actuality are the heirs of our country’s present and future. It is only with a shift in mindset that people consider the poor as their own, they are able to see Christ’s being within each and everyone and within their family and see a potential for heaven on earth for every of our countrymen that can be emancipated from this current paradigm (â€Å"Lifestyle Trends†). The vision for the future looks bright as people are given proper homes, sustainable environments to support their daily needs, and communities where they can live in, they are given the proper dignity that they deserve and provide a spark within them in that can be used as a jumping point for other initiatives for progress and a change in lifestyle amongst the people. Confidence and self-respect of our countrymen that are given the appropriate shelter and homes are returned and is increased dramatically (â€Å"Lifestyle Trends†). Their initiative to do more and legal jobs and roles are increased and they have a generally positive look towards the future. The desire of our countrymen to have more legal and equivalent lifestyles is equally amazing. It is clear that the spirit of the poor will be continually rising because of the reason that all of us consider everyone part of a larger chain and that everyone is acknowledged as an equal – no rich, no poor, everyone is given the dignity they deserve (â€Å"Key Social and Political Trends†). Everyone is given a chance to live as humans. More than just houses, medical groups are also on the move in creating not just houses but at the same time hospitals and medical centers available to all and those that do not have direct access to medical services. This kind of love for our country has already spread throughout the world due to our countrymen overseas. It is with this that we can utilize effectively globalization and technology to bring our countrymen working overseas home closer. Our countrymen that are working abroad are now starting to deliver a stream of financial support that will further augment further our current economic standing. All the signs of development are evident and are happening now. Christians around the communities of our country’s Moslem groups have set aside their inhibitions and misconceptions and initiated community development projects with our Moslem brethren for unity and collective effort. Students of our colleges and universities are going out of the classrooms to learn about life and what â€Å"Love for God and Country† really means as it is applied in our nation (â€Å"Lifestyle Trends†). Local government units are already hard at work in conducting massive infrastructure projects in unison with other Filipinos, rich or poor, Christian or Moslem in order to further stem out the impaling poverty that has racked this nation for a better half of its history (â€Å"Ideas about Manipulating Nature†). The youth today have a greater responsibility in this. It is my vision for the youth of today to take up the call of nation-building. The youth of today have the option and the opportunity ready for the taking in order to correct the mistakes that were done by the previous generations. They have the opportunity in order to build a far better future that is full of hope for this country. They can be neophyte political leaders that can break the seemingly perpetual graft and corruption that has plagued our nation and can gain support from the people. The youth of today can be tomorrow’s business leaders that create profit by using their conscience and their faith in God as their basis for doing business, they can provide jobs to the needy yet experienced and give them the opportunities for further development that they deserve. I believe that we as a nation and its countrymen have compromised our core values shamed our fallen heroes and have continually tolerated the incompetence of our corrupt leaders long enough. We have compromised our ethical values based on a religion that does not consider compromise as part of its religion. This country has lowered tremendously its standards and has continually seen poverty and gave it a blind eye. This country has lost its grip over its future and its people have started to choose despair over hope. It is my vision that my countrymen can stand up and fight. It is my personal vision that my countrymen should be able to confront this country’s enemies, tangible or intangible, foreign or domestic, regardless of the odds. I believe in a future that can further provide a venue for a sustainable environment for us and for our future. In addition, I believe that with the current socio-economic trend, we can be able to fully maximize and optimize the spread of Globalization throughout the world (â€Å"Ideas about Manipulating Nature†). Lastly I believe in the vision that the youth of today are the generation of patriots that will be able to stop this country’s uncontrollable spin towards poverty and corruption and bring it back to its feet, and breathe life and reinvigorate this once illustrious nation and bring back the pride of its countrymen. REFERENCES: Thinking About the Future, (n. d. ), University of Maryland University College Key Social and Political Trends, (n. d. ), University of Maryland University College. Lifestyle Trends: Individual and Community (n. d. ), University of Maryland University College. Ideas about Manipulating Nature (n. d. ), University of Maryland University College Key Social and Political Trends (n. d. ), University of Maryland University College

Hamlets Tainted Mind Essay Example for Free

Hamlets Tainted Mind Essay In act two, Hamlet presents a self loathing soliloquy, reflecting upon his hesitation in taking revenge upon King Claudius. Shamed and inspired by the courageous tone of a play actors speech, Hamlet vows to catch the Kings guilt though a play of his own. However, while his plan may be viable, Hamlets reasoning suggests a tainted mind. The speech immediately focuses on Hamlets praise for the actor and disdain for his own lack of action. He displays a deep envy for the characters passion, while disparaging himself for lacking the same fervor. Had he the motive and the cue for passion that I have? He would drown the stage in tears. In reaction to his envy, Hamlet devises a vengeful plan. However, while indeed witty, attempting to sight someones conscious hardly qualifies as the act of passion and significance that Hamlet so yearned for earlier in his soliloquy. This contradiction insinuates Hamlets inability to register emotion on a physical scale. While his mind can generate phrases and ideas of articulacy and beauty, its too tainted and preoccupied that it can not transfer the eloquent words he recites into reality. Thus, time and time again he will completely ignore the task at hand. Hamlets plot also suggests a weakness in his ability to understand human disposition. He plans on catching a grimace of evil or worry upon Claudius, believing that the sight of his own actions will prompt the Kings emotions. Ill observe his looks, Ill tent him to the quick. So Hamlets important scheme hinges on a man publicly revealing his inner sentiment. While of course, such a notion is unreliable and impetuous, Hamlet trusts its validity. The plays the thing wherein Ill catch the conscience of the King. A man that would commit such a terrible crime, as that accused of Claudius, would hardly be affected, at least externally, by Hamlets plan. Hamlet obviously lacks a full understanding of the complexity of man. He evolved earlier in act one, when he so forcibly learned and noted that Theres never a villain dwelling in Denmark but hes an arrant knave. Evidently, his mental evolution lacks completion, as true human nature is virtually unbeknownst to Hamlet. These imperfections, while proving a tainted mind, also serve to accentuate Hamlets character. Not often can a man speak his ideas so eloquently, yet express them with little resemblance, and understand them with even less accuracy. Perhaps the contradiction suggests a direct correlation between Hamlets secluded upbringing and schooling and his lack of understanding of human nature?

Introduction To The Malaysian Film Industry Media Essay

Introduction To The Malaysian Film Industry Media Essay The Malaysian film industry has always been trying to reach their way to the top in matching the standards of creating a successful movie. Nowadays, we see most people now are much prefers watching foreign movies rather than watching local movies. It is certain that our local films are still way far behind. The author wills doing research about finding ways to develop local movies. During the researches also will to identify the weaknesses of producing a movie and know how to improve it. Objectives The main objective of this research is to bring out the answer to the question about how to develop of our local movies. So we will know whether the local movies will be more preferable than foreign movies in the future. Introduction The research conduct research via the general public in the form of a questionnaire, interview, observation and this data will help evaluate whether can locate what is missing in local filmmaking. Four methods were used in collecting data throughout the research. First the author had gathered information through distributing questionnaire to public in Limkokwing University, GSC cinema at Alamanda and also Jaya Jusco near Equine. The reason why the author selected those areas is because the people around there are mostly students, families and working adults which of them are mainly part of the film spectator. Target audience This topic of research is mainly target to young generations to working adults, from the ages from 18 to 50 years old .This research is essentially to understand how the development improves the form of common ways of producing. Also to understand what the target audiences really like, what they know about, and want they would want for local movies to look like. Primary Research Interview feedback summary Questionnaire Feedback Summary The data has been collected in from questionnaire from different locations within several age and groups for the survey. The author ,distributed questionnaire to 50 respondents. The areas covered were Limkokwing University Library and SMK Cyberjaya, MPH City Square Johor Bharu. The reason why author selected these area because the people around there are mostly people using either digital or print media for educational or information. Another reason is these place are point people find book and they are come from different background,these area always crowded with all kind of people and with all different age group moving around. Most of all they have time to answer my few questions regarding author concern about which media is more prefer either print or digital on media publications. 1. General Information 4. How many times do you buy newspapers for a week? The chart shows, the percentage of how many times people buy newspaper for a week, the purpose of this question was to know if people still bought print media or only prefer digital media to find news.48 %only sometimes bought the newspapers, only during weekend.36 % bought newspaper everyday, this group in government workers.16 % not at all bought the newspapers, this group come from student and professionals. The authors opinion student and professional are the group always online. Theyre prefer read online news. When is the last time you bought a book or a magazine? The author want to know frequently people bought print media such as a book or a magazine.46% did buy last week. Last month bought print media make 38%.16% did not remember when last time bought print media stuff. They still bought book or a magazine even technology especially internet will got lot information. In general, what do your prefer subscribe a Digital PDF or buy printed books and magazines? The author needs to know which media the people prefer now days either subscribe Digital PDF, buy printed books and magazines or both. Most of them 44% choose both.30% prefer buy printed books and magazines and 26% prefer digital PDF such as CD, e-book. Depend on what content they will bought especially for educational people prefer digital compare magazine their still like print media. Do you prefer media (internet, mobile, etc) or print media (newspaper, magazine, etc) for your reading material? The author discovered which audience prefer for reading material either print media or digital media. The busy life today make 64 % people prefers Digital media, only 36 %t still prefer print media for reading material. The author add, technology also change people read common reading material. If Digital media, why? From the survey, why people choose digital media for reading material the author found majority 31 % agreed digital media are an effective, interactive features and updated.22 % choose because an effective,28% because an interactive features attract their choose digital media and 19% because the updated information. Most people choose all features digital media provide because of the feature will help them when using digital media. If Print media, why? From the survey, why people choose print media for reading material the author found majority 56% agreed print media because of credibility, loyal readerships and long life span. 22% chosen because of long life span, 11 percent because loyal readerships and long life span. What are your expectations for the future about print media? In recent years there has been a growing trend people using digital media. The author tried to find from this question how their expectation about print media in future. The 66% expect print media not available in future. Only 34% still want print media available. Do a digital media play a part in your everyday life? The purpose author asked this question to find influenced digital media in their everyday life.82% agree digital media play a part in your everyday life. Communications is important today. Internet and mobile phone almost help in their life, especially deliver information. Only 18% not agree. This part also show a trend of the older group and young group gap. Nowadays is digital media more effective compare print media. Do you agree? In above chart 62 % of audience agree digital media more effective compare 16% not agree. Others 22% not sure either digital or print media. In author opinions why people agree this statement nowadays because the features of digital media much help people compare print media. In future, which media will help you better in keeping your daily notes, appointments or reminder? In daily lives media one medium will help to keeping your daily notes, appointment or reminder. The author looking from the survey, in future 54% people believe digital media will help their more better compare 14% still think print media it better. But 12% want both to help them later in future. This show that there is definitely a trend for digital becoming in future. Which media do you prefer for sharing information today? You may tick more than one? The pie cart indicated percentages which media prefer for sharing information, from the survey 23 percentages using text messaging. Then the author found people using mobile phone and chatting using internet to share information each same percentage is 22.15 percentages using forum to sharing information using discussion in forum. Whereas 11 percentages using email and small percentage 7 using others. More than half from the survey using internet to sharing information. The trends show people now move to digital media. Self Observation The author had decided to do observation on what occurs at the cinema. The cinema was at GSC Tropicana City. Upon arrival, the author went straight to the top floor right where the cinema is  ­and saw a huge crowd of people lining up their queue to buy tickets and another line was at the snacks counter. A lot of movies that were screening sold very fast could see numbers being reduced until 0. The night was quite packed with people mostly on weekends and it was Saturday that time. The author wouldnt have to worry because of already booked it earlier from the internet which was much easier than to wait in the line. The GSC has their own website and people can make reservations through online. The cinema looked very stylish now than since it was first opened. The tickets normally priced around RM6-15 according to types of seats and class of cinema. There are 8 cinema halls here and people can proceed inside the moment the light indicator within each number starts to blink. Public Observation When the author asked certain people about any local movies they dont quite respond fully for what it seems that its not really matter to them. They feel of the Malay movies is just trying playing it safe. It is irregular for certain people to go to the cinema just to watch any of the local movies nowadays. As lot people are really willing to see something new and not most of the Malay movies came up with a fulfilling storyline. Sometimes it also doesnt have the originality anymore for what theyre trying to sell. The acting and the story would be what everyone is always expecting to see. Friends usually tend to spread the news as they watch a trailer. One of the main sources for trailers is YouTube, a useful site to find and watch videos. Eventually everyone nowadays will know what they would like to watch from many source found in the internet. For finding a place to watch a movie can also be located from the newspapers as it is a daily reading source for information. Show times can be found there and are listed by any nearest local cinemas. People dont regularly go alone. They think what would be more enjoyable watching movies at the cinema is when they brought along some friends to watch together. It could be a comedy movie, thriller and even action packed movie. But almost all Malaysian people havent feel satisfied yet because of not having a lot Malaysian movies produced year by year. I just keep feeling like trying to compete on those foreign movies me and every other people regularly watch. The last time I watch Malay movie at cinema was on the 2008, a movie called Sumolah. I found good acts by the local actors such as Afdlin Shauki, Review on the positive and negative side of the movie. It was a good movie with a lot of effort and budgets that were put. I get to see Malaysian actors speak Japanese if I were not mista ken. They also get the chance to acknowledge the art of Sumo fighting and had a bit of comedy too. Maybe some of the filmmakers would not likely take a bigger risk that is why the production of a movie for each year becomes slower. Anyways, I am certain that we are still in progress of building up and Im sure one day we can all be proud to see greater screening from our own Malaysian itself in time. Literature Review PRINT VS DIGITAL: THE IMPACT OF TECHNOLOGY ON MEDIA PUBLICATION In this stage, the author will cover secondary research from books and internet. Lately the technologies are moving faster and increase in various fields. It will change our lifestyle, as well the hot topics always debate which better print or digital media. In a survey conducted by Ofcom(2006) In every country surveyed, broadband usage appears linked to a decline in conventional television viewing. On average around one-third of consumers with broadband access said they watch less television since going online. Conversely, internet access appears to have a positive effect on radio listening, offsetting a decline in hours spent listening to conventional broadcast radio. On secondary research, the areas author will cover in this chapter are The future of book No one has asked the customers whether they prefer print materials or electronic media or other sources. Print publications should be changed into a form of digital media. The Future of Book Whether individuals express preference or aversion toward e-books, there are multiple reasons related to lifestyle preferences, as well as personal views on technologies, learning methods, and pleasure reading (Nielsen 2008) Based on the quote above, there are lot reasons why people toward reading e-books compare book. The problem with the e-book and traditional book debate is that e-books have evolved but common perceptions of them have not. E-book produce with bonus and you will get information that usually doesnt come with a book. For example such links will also make books No one has asked the customers whether they prefer print materials or electronic Media or other sources much easier to discover, by helping searchengines. As discussed by online magazine The from as link structures develop around books, search algorithms can count incoming links as votes, giving more weight to incoming links from much-cited places and less to obscure ones. The (offline) citation culture of academic literature already works this way. (The future of book: Mixed Media 2007 p.27). Other advantages reading e-book are involves learning through visual aspects. Embedded videos in e-books will might benefit to people with good visual memory. Figure 1: Book of Future Source: (diamondheadz.files.wordpress.com 2007) Now lifestyle more to digital life. We can see anywhere people online, everyone had digital stuff like mobile phone, PDA, ipod, computer. Technology allows to do many things, anywhere and anytime As mentioned by Rita(2008) in book.com forum, People who read e-books are typically electronics junkies. My point is they ALREADY have the device and its doing double or even triple duty already. Heres an interesting tidbit. E-books can be read on whatever the reader has on hand. For example computer, a PDA, a Blackberry or Palm Pilot even a phone. Rita (2008) added that In Japan, where people commute for long periods each day, sales of mobile-phone novels books that you download and read in instalments on the screen of your cell phone have jumped from nothing five years ago to over  ¥10 billion ($82m) a year today. In a interview by Joanna (2009) with Michael Pastore, he said E-BOOK give us the latest available information. Ebooks of the future, like software, will be featured with an option for automatic updates. So, for example, you can buy the 1.0 edition of my e-book about e-kamus, and if you turn on your update now button, you get a newer e-kamus edition with more new words or information, and a list of changes and additions. After all of the information collected please stop worrying about is it e-book will replace traditional book or not. We should be grateful with e-book can add new experience for learning or reading material. In fast increasing technology will help people make it everything fast. Authors opinion in future e-book will be efficient suitable to all generation, they feel comfortable use e-book. No One Has Asked The Customers Whether They Prefer Print Materials or Electronic Media Many marketers are pushing their customers toward electronic statements, e-newsletters, bills, and transactional statements as a green move, but in reality, it has more to do with economics. But while pushing e-communications as greener, has anyone bothered to ask what customers how they feel about it? (Tolliver-Nigro 2009) Based on the quote, the author try to find out either people fine with digital media or still stick with digital media. Perspective ( inspiredeconomist.com 2007) from business site on the survey it found that, while 71% of respondents always open email containing a monthly bill, this jumped to 92% of consumers who received statements by mail. Likewise, while 60% always open an email containing a bank statement, this jumps to 83% when the bank statement comes in the mail. Other researches the author sure people prefer digital because the number of people who read newspapers and magazines is growing. Of course, with few exceptions that growth is all digital. Take one example Pontin (2009) said Between 14 million and 22 million read nytimes.com every month; the print circulation of the weekday Times is just one million. In all, on any day, 32 million Americans read their news online. Those numbers suggest contented customers. Mainstream media in electronic publishing are good business. Figure 2: Chart of age group Source: (http://www.deathofprint.co.uk 2008) The young generation more prefer digital media compare print media, see the figure 2 from the BBC report the chart show there seems to be a generation gap in the use of or viewing of online and mobile video. It found that viewing of online video was popular among the 16-24 age group but the viewing of online video decreased as the age groups got older. In author opinions general trend the percentage of those age groups watching online video falls as the age gets older, it does rise again in him 65+ age group, a possible theory on this could be the fact that in general people of this age group have more time on their hands than some of the other age groups. The author opinions the trend of digital media becoming part of everyday life, people lives are now ingrained with technology from birth meaning that a lot of people especially the younger generation are very technologically savvy meaning that they are keeping up with the technological change. Print Publication Should Be Changed Into A Form of Digital Media Digital publication of e-books and electronic articles, and the development of digital libraries and catalogues are include in E-Publishing. Electronic (Jose 1999 p.5) publishing has become common in scientific publishing where it has been argued that peer-reviewed paper scientific journals are in the process of being replaced by electronic publishing. The author also knew that although distribution via the Internet (also known as online publishing or web publishing when in the form of a website) as well as technical and reference publications relied on by mobile users and others without reliable and high speed access to a network. The advantages of electronic publishing are speed and integration. Jose (1999 , p.12) highlighted that the speed of distribution just the beginning. He added electronic publishing also gives publisher and readers more flexible management of the publications they are create. Nowdays the readers who are spending increasing daily hours online with or without having access to the digital version of your publication. Other (Jose 1999, p.6) benefits of print to digital publications are state by embedding video and interstitial ads, tracking the number of readers unique and repeat, growing your online ad inventory by serving IAB standard ads within and outside the digital publication pages, capturing user view and interaction data such as page views, clicks unique and repeat ,the ability to instantly share the E-magazine with friends or colleagues. The phenomenally low cost of publishing a digital magazine may be the knockout punch in the triumph of digital version over print version. Print publications have character digital publications may be the future (Hicks 2009). Hicks(2009) he also supported that Yes, but the print magazines have a certain endearing quality about them. For example a print magazine is finite, you can read it cover to cover. Hicks (2009) also added The vibrant colors are, in most cases, better than screen resolution of a laptop or a PC monitor. In fact there is an entire set of reader behaviours such as tearing out articles, dog-ears to mark pages, flipping the pages to scan the pictures and headlines etc. that continue to define the strong if dwindling relationship between the print publications and its readers. Flipping pages, for example, can be much quicker than going to as many web pages on a site, not to overlook the fact that you must be online. It is an example how you can do try print media changed into a form of digital media. This is probably simple step. Hickss (2009)mention once you have an account all it takes is to follow 3 easy steps: Upload the PDF; Configure your digital publication example provide a short description and select features you would like to enable; Click CONVERT. It takes just minutes and you will have a URL for your digital publication which you can forward to your friends, colleagues or just embed in your emails or website The authors opinion it digital publication no only easy step, also a lot advantages when print publication change to that. According (Hicks 2009) this is begin with the readers who are spending increasing daily hours online with or without having access to the digital version of your publication. CONCLUSION For many years the technology will changes common print publication to digital media. Technology will continue to develop digital publication. Yes, today young generation prefer use digital media compare print. As we have seen from the evidence in this research, there is certainly a trend towards the use of digital media, especially in everyday life. This however seems to be coming as a generalization from the younger age groups. The evidence of this is in the questionnaire and public observation the author done. The author achieve the objective to find out whether digital media will replace print media for future. Depend on situation, this may be different in the future digital media in general is still relatively expensive meaning people such as the poor will not be able to access digital media as well as traditional media where televisions can be bought relatively cheaply and where newspapers are cheap to read compared with the cost of buying a computer and having to pay for the cost of an internet connection every month. Based on the author did literature review,a lot advantages and disadvantages digital media in future. Hicks(2009) he also supported that Yes, but the print magazines have a certain endearing quality about them. For example a print magazine is finite, you can read it cover to cover. Hicks (2009) also added The vibrant colors are, in most cases, better than screen resolution of a laptop or a PC monitor. In fact there is an entire set of reader behaviours such as tearing out articles, dog-ears to mark pages, flipping the pages to scan the pictures and headlines etc. that continue to define the strong if dwindling relationship between the print publications and its readers. Overall research the author came to conclusion based on the information gathered from doing interviews,distributed questionnaire as well doing self and public observation. Conclusion from the author is technology make publication toward digital over print and more young people prefer it. The author agree in future digital media will replace print media. As we have seen from the evidence in this research the digital media spreading fast because of today digital gadget are devices are been introduced to help the audience to save time and got information easier. Also helper audience updated information. For example e-book have many benefits over simple printed material as common book. 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