Events Management Case Study Big Day Out Essay

Conflicts of Interest and communications between founding partners Ken West and Vivian Lees can lead to internal organisational issues for example misguided and confused management, which could potentially hinder the whole event. (2) Host Community and Event Location: Big day out at the moment have a negative relationship Claremont council with the current councillor and mayor both believing that the music festival bringing more negatives to the region then positives. This also generates bad media for the event displaying it, as â€Å"detrimental† to the community and that it should relocate from the showgrounds. As the showgrounds is the only location in Perth that can safely house 40,000 people and is also close to public transport. Relocating to a more isolated and smaller venue would disinterest punters with greater cost of going to the venue and also a lower cap on ticket sales, which will lead to less revenue and inspire greater scalping margins. (3) New Management: With Lees leaving the event, Big Day Out management have to manage their first event working with new co managers C3 Presents. This is an issue because they will bring new techniques used over in America in the management of Lollapalooza which whilst being possibly effective, if the existing Big day out management isn’t dynamic, confusion and conflict could occur jeopardising the whole success of the event. (4) Maintaining Quality of event: Big Day Out organisers are under a lot of pressure to maintain the quality of the line up while dealing with higher and higher asking prices from headline performers, this makes it harder to obtain a higher number of â€Å"big name† acts as the event use to draw as the asking price of performers has risen greatly. Also because in previous years the Event has scored good quality bug name acts such as Nirvana, for a decent price, the pressure is on for the event to deliver equal too or greater than standards year after year. (5) Financing and Ticket Sales: Financing and Ticket Sales are somewhat complimentary in this case because even though BDO managers paid a lot to get headliner Kanye West it was not enough to spark the required ticket sales, not to mention cutting the line up for the Western and South Australia shows and abandoning New Zealand. Without high Ticket sales there is less profit and therefore lower finances to support the next years bill resulting in less headliners and less ticket sales. If C3 Presents had not bought into BDO this could have been the start of a relentless cycle for BDO, which could have resulted in its demise. (6) Competition: Apart from higher asking prices from performers, bidding against other events such as future and soundwave for headliners makes the asking price even higher. This can then determine who headlines which event, which can turn into a competition for punters. With the main demographic of music festivals being young low-income earners, generally they have to decide which one summer festival they would like to attend. This decision is generally made from how many big acts are on the line up. (7) Fan Loyalty: After completely scrapping the New Zealand leg of the even and cutting some headline acts fro the South and Western Australian legs of the event, Big Day Out managers have to work really hard to keep a loyal fan base and try make the regrettable cuts have as less impact as possible on the events fan bas and ticket sales. Will punters trust Big Day Out if it returns to New Zealand and will Western and Southern Australians pay the same price as the east coast for less of an event? (8) Bad Media: Big Day Out has recently come under fire from Claremont Councilman Peter Browne stated to the media â€Å"The benefits of such concerts are hopelessly outweighed by the intolerable noise, the late finish, the high level of criminal activity and general social misbehaviour in and outside of the grounds. This inspires a bad relationship with Big Day Out and the media because such a quote can trigger the media to produce stories that correlate the big day out with public disruption, un happy residence, criminal behaviour and delinquent youths. Which are all damaging to Big Day Outs’ public image. 3. What alternatives would you offer when recommending solving three of your major issues that you found in question 2? Be detailed in your answer. (10 marks each = 30 marks in total) (1) New Management- The Intro duction of C3 Presents to the management team of Big Day Out could be one of the best or worst things to happen to event. To ensure that it is a good thing a smooth integration must occur. Existing management must be willing to be dynamic and open to change whilst still employing standards and techniques that have shaped Big Day Out into what it is renowned as. Because C3 has shown to be very successful with Lollapalooza in the states they should be given quite a bit of control but given direction not to totally re shape the festivals image jeopardising its reputation and loyal fan base. C3 can bring a lot of good management traits to the table with the main two being effective HR and also industry contacts. With lollapalooza being such a large and successful even the managers at C3 Presents have been able to develop exception management and HR skills which would help BDO excel. The Managers at C3 would also have excellent contacts allowing possibilities for international growth and exposure, not to mention contacts with talent agents, managers and performers which leads to my next recommendation. (2) Competition – With Managers from C3 Presents at the helm of BDO the event can now excel in getting big name headliners at better prices and also reduce the risks of being out bid by other festivals such as Soundwave and Future Music. This is because of C3’s buying power and contacts. C3 can use past contacts from Lollapalooza to invite headline shows from their American festival to also tour as part of BDO. Almost every main headliner that has played BDO in the past has played at Lollapalooza and contract deals could be made where some headliners get paid to play both festivals, also knowing C3’s reputation acts could be inclined to take lower offers to play the event due to exposure and the chance to be asked to play at Lollapalooza after BDO. 3) Host Community – Although most venues are welcoming to the event, Claremont Council forced the event to relocate last year to Victoria Park. This venue is smaller and more isolated then the previous location of Claremont Showgrounds. To reclaim the Showgrounds as the venue for Big Day Out relationship with the mayor, council and local residents need to bee improved. Making the event more sustainable is a start as then there would be less environment al impacts on the venue itself. Improved Crowd controlling would also play in favour as most complaints come from how patrons of the event act outside the venue before and after. More external security and police presence should be employed after the event to make sure that public nuisance is reduced to a minimum and that the neighbouring community is kept safe. If the BDO managers can prove that they have a fortified and planned event that minimising impact on the host community they may have a chance of re hosting the event at the Claremont showgrounds, which would result in higher ticket sales due to the size and capacity of the venue. 4. Identify at least five main differences between marketing a product and marketing an event such as BDO (5 marks). Discuss and analyse five only in detail. (5 marks) (1) Lifetime of Marketing – The marketing of an event is only relative in its marketed regions until the event has ended and is marketed months before tickets go on sale sometimes even up to a year before the event is held. Marketing lifetime for a product is different because only some products are marketed before they are actually on sale and lifetime depends purely on the type of the product where the lifetime of a market campaign of events is generally similar. 2) Use of Media – Events are mainly marketed through newspaper magazines, social media and Internet, billboards and flyers with less frequent television advertisements. Products on the other hand generally have a lot more TV and catalogue advertisements placed. (3)Type of Marketing- Event marketing is normally very forward and will show part of an event or samples performers and activities where product marketing is generally more creative in use of characters, settings and narratives to help personify the inanimate objects. 4) Marketing Events – Events marketing especially in the case of music festivals employ the use of pre-events, for example stereosonic music festivals has a number of launch parties in venues with copious amounts of ticket and merchandise giveaways, this generates a lot of hype about the event and can increase ticket sales. Product marketers on the other hand generally don’t hold a lot of â€Å"Launch Party† type events to create hype and increase sales; although promotions are employed they are more of a rarity in product marketing. 5) Repetition of campaign – Events will use the same advertisement for the life of the campaign where several different advertisements can be produced to market one product 5. When it comes to planning for an event such as BDO, list at least ten aspects that event organisers need to take into account? Be as specific as you can. (10 marks) 1. Human Resources and Management. 2. Location of event 3. Marketing of Event 4. Auditing and Bidding for the Event 5. Event Insurance and Liability 6. Crisis Control and Crowd management 7. Sustainability 8. Host Community 9. Stakeholders 10. Financing and Sponsorship . From question 5, choose two aspects and go into detail with specifics relative to BDO. Topics can be chosen from the first 4 weeks of lecture topics and readings. (10 marks each = 20 marks in total) Sustainability of Big Day Out: In today’s day and age sustainability is one of the most important aspects in large scale event planning. Sustainability reduces the environment al impact of an event, which as a hole reduces the carbon footprint, reduces rubbish and waste litter, leaves less impact on the venue flora and fauna and also helps generate positive media and perception about the Event. Below I have listed ideas in detail, which would help make Big Day Out a more sustainable Event; Mobile App – This would include an E ticket QR code, event timetable and also an interactive music trivia app about the festivals band (to encourage use). This is app would reduce the use of printed tickets and timetables. Public Transport Tickets – Include public transport in the cost of ticket (as used for Suncorp Stadium events) reduce the amount of people who drive and cab to the event. Cup system- Make a system where either for every 6 cups you pick up off the ground and return you get a free refill or introduce a system where if you hold onto your cup you pay a cheaper rate for refills. Recyclable products – Make sure all disposable goods available from vendors, besides merchandise, are recyclable and have majority of bins at the festival recycle bins. Human Resource Management- Human resource management at a large-scale event has to be employed exceptionally for the event to run as smoothly and risk free as possible. The importance of HR’s contribution to the successfulness of events is shown through precedent such as case studies of the Sydney Olympics, which was deemed to be the most successful Olympics ever. For BDO managers and HR staff would be employed professionally, hopefully using staff from previous years. General vendors bar and cleaning staff would all be qualified volunteers working intermittent shifts allowing them to enjoy the festival after there shifts as there pay. A free festival ticket for a few hours work should be enough incentive to keep the workers motivated. Those who work till end of event would have monetary incentive, also enthusiastic employed managers should be able to keep their workers motivated. Crowd Controllers would be professionally hired, preferably those with experience, although they ask a higher wage one experienced festival crowd controller would be more beneficial then three rookies thrown into the mist of the Big Day Out. Police and professional Medical team will also be employed as per state law requirements.

Guided Reading

Monsoon seasonal reversing wind accompanied by corresponding changes In precipitation. LATA- thousands of clans. Tribes, communities, and sub communities in India. Karma- the destiny or date, following as effect from cause. Polyandry- form of polygamy whereby a woman takes 2 or more husbands at the same time. Mimosa- In Indian regions and Indian philosophy, It connotes freedom from the cycle of death and rebirth. Jansenism- a non-athletes Indian religion that describes a path of nonviolence towards all living beings. Nirvana- imperturbable stillness of mind after the fires of desire, aversion, and elision have finally extinguished.Theatre-State- political state directed towards the performance or drama and ritual rather than more conventional ends. Sati- funeral ritual within some Asian communities In which a recently widowed woman Immolated herself, typically on her husbands funeral pyre. Marry empire- geographically extensive Iron Age historical power in ancient India. Guppy empire - ancient Indian empire. Fauna- ancient kingdom locate in Southern Southeast Asia, centered around the Mekong delta. Standards Augusta (Buddha)- a sage on whose teachings Buddhism was founded.Osaka- Indian emperor of the Marry Dynasty. 1) Explain the orally of the Indian class system during the Vivid age. -Warfare between the light skinned Aryans controlled the dark skinned Dash. It happened 2) List the 4 Noble Truths. -Ducked, origin of ducked, cessation of ducked, path leading to cessation of ducked. 3) Outline the ideal life cycle of a young Hindu man. -Becoming a student, marrying, having a child and acquiring material wealth, having grandchildren, giving up your home and being a foot dweller and meditating n the meaning of life, and finally waiting for death. ) What was the condition or Indian women during the Guppy empire? What important factors affected those women's lives? -They were married off at a young age (6-7) and were stuck with their husbands until they died. When th eir husbands died and were cremated, the woman has I Jump into the fire and burn with their husbands. 5) Explain the rise of Hinduism and it's effects on the Indian people. -Hinduism created a new caste system. Once in a certain caste, the way you lived would depend only on the caste.

American And Nigerian Culture Essay - 615 Words

nbsp;nbsp;nbsp;nbsp;nbsp;American and Nigerian cultures are alike in some aspects of life, while being dissimilar in other aspects. This idea is clearly exemplified when one compares their own experience and knowledge of culture in America to that description and portrayal of Nigerian culture as seen through Buchi Emechetas novel, The Wrestling Match. nbsp;nbsp;nbsp;nbsp;nbsp;Both of our societies can be looked at as parallel in how teenagers are typically stereotyped, rivalry among towns/villages, and the attainment of manhood or maturity through experiences or accomplishments. nbsp;nbsp;nbsp;nbsp;nbsp;Contrary to the similarity of the cultures, there are also some basic differences. One of the main distinctions†¦show more content†¦Lastly, Okeis ( Okei is a teen who lives in Igbuno and is the novels main character) Uncle Obi Agiliga is convinced that the teenagers of Igbuno are setting an terrible immoral example for the upcoming generation. nbsp;nbsp;nbsp;nbsp;nbsp;How many teenagers in our society have not had an immediate finger of blame pointed at them when something happens or goes wrong? How many of us have not been told what a terrible example we are setting for our younger siblings? Teenagers seem to be synonymous with rude, obnoxious, and difficult, stubborn, etc. nbsp;nbsp;nbsp;nbsp;nbsp;Another similarity of cultures gleaned from Emechetas writing is reaction to rivalry. A very important event to the villages in the novel was the wrestling match which pits the Akpei Uma aya Biafra against the Igbuno Uma aya Baifra. There is much preparation of the athletes and many people attend. In addition, at the market, the Akpei people would not purchase produce from Josephine Kwutelu and other girls also from Igbuno since they are from the competitors side. nbsp;nbsp;nbsp;nbsp;nbsp;A similar event we have right here in the Pennridge Community is the annual Pennridge -Quakertown Football game. It generates quite a rivalry, much time is spent in preparation and many many people attend. nbsp;nbsp;nbsp;nbsp;nbsp;Finally, in both Nigerian and American cultures, it is perceived that manhood isShow MoreRelatedWhy Slavery Was The Worst Thing That Happened?881 Words   |  4 PagesAmerican society has a several ethnic group mixed together in one country. Many People immigrate from their country into America to achieve things aren t exist their country, Like better life, job opportunities education, and freedom. One of these ethnic groups is Nigerian who is living in America. they had come to U.S long time ago by different ways. 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The s Funeral By Bram Stoker Essay - 986 Words

Have you ever laughed at the most inappropriate moment? In chapter 13 of Dracula by Bram Stoker, Van Helsing laughs hysterically after Lucy s funeral. How did this come about? Lucy was sleepwalking one night when her friend, Mina, finds her with two puncture wounds on her neck. Lucy continues to have sleep disturbances and becomes pale and weak, requiring several blood transfusions from each of three men who have all asked Lucy to marry them: Arthur Holcomb, Quincey Morris, and Dr. Seward. Dr. Seward s friend, Van Helsing cared for Lucy during her illness. However, after a terrible night where a wolf s head came through her window in the middle of the night, killing her mother of heart disease, Lucy is unable to be revived and dies. Lucy s Funeral At the beginning of chapter 13, Dr. Seward is writing in his diary about Lucy s funeral. Lucy and her mother are buried together after a small service. The most striking thing about Lucy is how beautiful she looks. When the Professor bent over and turned it gently back, we both started at the beauty before us. The tall wax candles showing a sufficient light to note it well. All Lucy s loveliness had come back to her in death, and the hours that had passed, instead of leaving traces of `decay s effacing fingers , had but restored the beauty of life, till positively I could not believe my eyes that I was looking at a corpse, writes Dr. Seward. Van Helsing places garlic in Lucy s coffin and a crucifix at her mouth. Dr.Show MoreRelatedThe Extent to which You Think the Gothic Novel Represents Recognisably Modern Anxieties2868 Words   |  12 PagesSince the 1800s, vampires have often found their way into literature, legends, and popular culture. The vampires first appearance in Gothic fiction came from John Polidoris publication, The Vampyre in 1819, and from then the fascination of the vampire and gothic literature as a whole grew and can be viewed as a commentary on the period of time in which it was written. The strong image of the vampire is a strong metaphor for communicating the zeitgeist of the time. By analysing Bram Stoker’s, DraculaRead MoreLearning Log # 2 : Bram Stoker s Dracula 1692 Words   |  7 PagesLearning Log #2: Dracula by Bram Stoker ---------------------------------------------------------------------------------------------------------------------------- Quotes Analysis ---------------------------------------------------------------------------------------------------------------------------- Chapter 1 - 7 ---------------------------------------------------------------------------------------------------------------------------- Chapter 1 - â€Å"I read that every known superstition in

Co Occurring Mental Health Disorders ( Sud ) Essay

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Arrow Specification-Free-Samples for Students-Myassignmenthelp

Question: What examples can you think of where it might be useful in your Organisation to aggregate preference judgements? Answer: As an Owner of the shop, the Arrow conditions which can be observed are-: When the customer is offered diamond (A) gold (B) in between the options, he chooses a diamond. But when he is offered gold (B) or silver (C), he chooses gold. As a third option, when he is offered diamond (A) silver, he chooses silver (C), which shows the condition of AB, BC CA. All these conditions, showcases the customer has certain preferences with the given money, the group can have choices in a certain manner but it is the individual within that group which has the transitive preference which fulfills the Arrows 1st condition. The customer while shopping for various designs which are in gold, silver diamond gets influenced by the choice of the salesman. This showcases that for the customer it is imperative to make choices while for the group to make decisions based on the given choices including customer behavior which fulfills the 2nd Arrow condition (Goodwin, 2014). Customer while shopping for different designs in the gold, silver diamond, orders 3rd option. After a while gets influenced chooses the other option available, depicts that improving an option which can result in the choices from the group reject the customer own choice which fulfills the 3rd condition. There is no dictatorship or voting its just preferences which indicate that there is a group choice not an individual preferred underlying choice which fulfills 4th condition of the Arrow (Morreau, 2016). In my organization the example of the aggregation of preference in terms of the judgments when a group makes a decision related to selecting a party in a restaurant over the other set of group people while making alternative options available. References Morreau, M. 2016, Arrow's Theorem, The Stanford Encyclopedia of Philosophy, Winter Edition, Edward N. Zalta (ed.), https://plato.stanford.edu/archives/win2016/entries/arrows-theorem/. Goodwin, P., Wright, G. 2014, Decision Analysis for Management Judgement, 5th edition, Chichester UK, Wiley.

Orientation free essay sample

Orientation Written task 2 consists of a different type of task. WT 2 is a critical response in the form of an essay. It has the purpose to: * To reflect about the values beliefs and attitudes implied in the text and concepstsutudies * To view text in alternative ways * To provide an individual responses to the way at text can be understood What are the essential requirements fro developing a wrriten task 2 assigment? 1st your critical responses is based on material from the course. ( for this one in particular we will be focusing on language nd you will hav e to develop a formal outline ( this is the equivalent of the rationale for this task) it has an espesific form * In your outline you will have to include the following intems. * The prescribe question you chose to focus your reflection on * You will have to choose either a text that you find that will helpful to develop your response You will have to provide three or four specific points that you will focus on for your response   Task 2 question are divided in three categories 1. We will write a custom essay sample on Orientation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Reader, culture and text How could text be read and interpreted differently by two different readers? * If the text had been written in a different time or place or language or for a different audience how and why may it? 2. Power and privilege * How and why is a social group represented in a particular way? * Which social groups are marginalized, excluded, or silenced within the text 3. Text and genre * How does the text confron to, or deviate from, the convention of a particular genre, and for what purpose? * How has the text borrowed from other text, and with what effects